My job is simple and sophisticated, so it is possible to describe and simple, and flowery language. I love the feel and sophistication of its superiority. I like people with a keen mind and at the same time easy to talk to. These qualities can be combined perfectly natural. However, things like people look miserable, if these properties are connected to them artificially.
The designer must be an interpreter, and real and virtual needs must anticipate those questions of people that they do not think, and suddenly opened in the already created objects.